Perfectly complementary, a virtual trading card can, however, be adopted to stand out. New technologies are therefore not incompatible with traditional physical support: many companies have integrated a trading card 2.0 with QR Code or even compatible with digital tools. The virtual trading card summarizes all the professional data of its holder and can be read on the computer as in any other mobile medium. With the advantage of being able to display multimedia content, redirect links to social networks or mailing list, this virtual card remains a powerful tool that combines technology with proven marketing and communication methods. Startups like Swapcard or Buzcard are trying to change habits despite their preference for paper.
One of the most effective tools for trading communication is the trading card. When done right, it helps to spread a perfect brand image of the company to its customers and potential customers. Discover in this article the advantages of communicating with well-made trading cards.
How does it present itself? The trading card is a strategic communication tool that usually presents an overview of a company’s services. It also includes the various addresses that allow customers to contact the company. In reality, a worthy trading card should contain a certain amount of essential and useful information.
Among them, we find:
the company’s logo;
the first and last name of the person holding the card,
the position held in the company;
telephone contact, e-mail address (or Email) and;
the company’s own physical and electronic addresses.